GCC as innovation engine – Welcome to Innovation at the Core, where we explore how global enterprises turn bold ideas into action. I’m Rubina, and in today’s episode, we’re looking at how Global Capability Centers are evolving from cost centers into true innovation engines. For years, GCCs were seen as efficient back-office hubs. But today, they’re leading digital transformation, driving AI adoption, and shaping global business strategies. Let’s dive in and see how GCCs are stepping up as the heartbeat of enterprise innovation.